Privacy Policy
Last updated: 2025
CRUX (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website, make a purchase, or interact with us on Facebook and Instagram.
This policy applies to customers in India, the GCC, and all other international markets we serve.
Compliance
We operate in compliance with:
— The Information Technology Act, 2000 and IT (Amendment) Act, 2008 (India)
— The Digital Personal Data Protection Act, 2023 (India — DPDP Act)
— Meta’s Data Policy (as we use Facebook and Instagram for marketing)
— Applicable data protection regulations in the GCC and international markets we serve
Information We Collect
We collect the following types of personal information:
— Identity data: your name and any username or profile information you share with us.
— Contact data: billing address, delivery address, email address, and phone number.
— Financial data: payment method details. Card and UPI data is processed securely by our payment providers — we do not store card numbers.
— Transaction data: your order history, items purchased, and order values.
— Technical data: IP address, browser type, device information, and cookies.
— Usage data: how you interact with our website, which pages you visit, and how you found us.
— Social media data: if you interact with our Facebook or Instagram pages, we may receive data from Meta in accordance with their platform policies.
— Marketing preferences: whether you have opted in to receive emails, SMS messages, or social media retargeting.
How We Use Your Information
We use your information to:
— Process and fulfil your orders, including printing, shipping, and delivery.
— Communicate with you about your order status and any queries you raise.
— Send you promotional emails, offers, and new design announcements if you have opted in.
— Run targeted advertising on Facebook and Instagram to reach women who may love our products.
— Generate GST-compliant invoices for India orders.
— Improve our website, designs, and customer experience based on how people use our platform.
— Prevent fraud and ensure the security of our website and transactions.
— Comply with legal obligations under Indian law and applicable international regulations.
Facebook & Instagram Marketing
We use Facebook and Instagram advertising to reach our community. This means:
— We may use the Meta Pixel on our website to track visits and conversions. This helps us understand which ads are working.
— We may create Custom Audiences on Meta using your email address or phone number (hashed securely) to show you relevant ads.
— We may run Lookalike Audience campaigns to find new customers who have similar interests to our existing community.
— You can opt out of Meta’s ad tracking through your Facebook or Instagram ad settings at any time.
How We Share Your Information
We do not sell or rent your personal data. We may share your information with:
— Print-on-demand production partners to fulfil your orders.
— Shipping and logistics partners (India courier partners and international freight carriers).
— Payment processors (Razor pay for India; international payment gateways for GCC and global orders).
— Email and SMS service providers for order updates and (with your consent) marketing communications.
— Meta (Facebook & Instagram) for advertising purposes, in accordance with Meta’s Data Policy.
— Government and regulatory authorities in India or applicable jurisdictions if required by law.
Cookies
Our website uses cookies to improve your browsing experience, track your session, remember your preferences, and support our Facebook and Instagram advertising (via the Meta Pixel). You can manage cookie settings through your browser at any time. Disabling certain cookies may affect website functionality or ad personalization.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Order data is retained for a minimum of 7 years for tax, accounting, and legal compliance under Indian law.
Your Rights
Depending on your location, you may have the right to:
— Access the personal data we hold about you.
— Request correction of inaccurate or incomplete data.
— Request deletion of your personal data (subject to legal obligations).
— Withdraw consent for marketing at any time by clicking ‘Unsubscribe’ in any email or by emailing coolcrux1@gmail.com
— Opt out of social media retargeting through your Facebook or Instagram ad preferences.
— Under India’s DPDP Act 2023, raise a grievance with our Data Protection Officer.
To exercise any of these rights, contact us at hello@cruxwomen.com. We will respond within 30 days.
Data Protection Officer (India)
In compliance with the DPDP Act, 2023, our Data Protection Officer can be reached at: coolcrux1@gmail.com
Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on our website. Continued use of our website after changes constitutes your acceptance of the updated policy.
Contact
For privacy-related queries: coolcrux1@gmail.com
For grievances under DPDP Act (India): coolcrux1@gmail.com